Benchmark progress towards sustainability Essay - 2

Benchmark progress towards sustainability - Essay Example e the estimate and compare the eco friendly initiatives of the two companies on the basis of four dimensions, namely pollution prevention, clean technology, base of pyramid (indicating crystallizing growth of the two companies) and product stewardship. The paper will conclude that PepsiCo is the leader in terms of sustainability activities, when compared with that of Coca Cola. Finally some specific recommendations will also be provided, on the basis of which any company can improve its sustainable activities. In the recent times, the concept of â€Å"Triple Business Line† has become very important. According to this policy, the company can aim to improve its business by abstaining from harming the people, planet and profitability (Butje, 2005). Modern day business enterprises are increasingly investing in sustainable practices as they have realized that in order to achieve competitive advantage these practices are indispensible. The organizations are also getting highly engaged in corporate social responsibilities for creating a better impact on the community (Hawkins, 2006).). This paper discusses about Hart’s sustainability framework, which stresses on the importance of sustainability in global business. The first part of the essay briefly discusses about the model that has been proposed by Stuart Hart and Marks Milstein. This model has been extremely advantageous in understanding the particular benefits that can be enjoyed by a company by following the sustainable strate gy. Then this framework is used to understand the sustainability measures that have been adopted by two of the largest beverages companies, PepsiCo and Coca Cola Company. The idea is to determine the market leader between these two companies. Stuart Hart along with Marks Milstein devised the model of sustainability value framework, which linked societal challenges to sustainability in a global economy with value of the shareholder. Hart had adapted a framework of natural resources that can be